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    MelodySusie’s World Cancer Day 2017 Campaign

    17 February 2017 by - MelodySusie

    World Cancer Day is a global cancer-prevention initiative organized by the Union for International Cancer Control (UICC). It takes place every year on February 4th, and its aim is simple: to raise awareness and encourage action in the fight against cancer. In 2017, Melodysusie decided to take part in World Cancer Day with a campaign of our own.

    Visit their site at www.worldcancerday.org

    The tagline of World Cancer Day for 2016-18 is “We can. I can.” The message is that all of us, from individuals to world governments, have a part to play in eliminating cancer.

    WCD offers a variety of thematic ways to support the cause, including Making Healthy Lifestyle Choices, Inspire Action, Take Action, Challenge Perceptions, etc.

    Millions of families around the world are suffering from the physical, emotional and economic burden from this devastating disease. And they need help.

    For more information, visit World Cancer Day and The American Cancer Society.

    To participate in WCD 2017, MelodySusie decided to focus on raising awareness by encouraging our followers on Facebook to join World Cancer Day’s Thunderclap campaign. Thunderclap is a service that allows brands or organizations to post a one-time message on the Facebook page of anyone who signs up. They call it “crowdspeaking”, and it’s a great way to get your message out across social media.

    We offered 50 of our bestselling LyfeLike wigs to our Facebook fans willing to join the WCD campaign. This prize was chosen as an additional incentive for people to participate, but it also due to its symbolic significance—a number of our customers are women who have survived breast cancer and chemotherapy and have found their wig to be a crucial part of regaining their self-confidence.

    During the 1-week campaign, we were able to reach 5,750 people through Facebook. We cannot thank our Facebook fans enough for their participation.

    Due to the great outpouring of support, World Cancer Day was able to smash their goal of 250 supporters with a total of 1,076 Facebook users, for a total social media reach of over 7.8 million people!

    In the end, we were honored to have been part of World Cancer Day 2017. We randomly chose the winners of our wigs and have notified the winners. The prizes will be distributed shortly!

    Again MelodySusie would like to thank all of you who supported this campaign and helped to raise cancer awareness.

    The team from our Shenzhen office.

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    For questions about our WCD campaign, please leave us a comment or email us at marketing@melodysusie.com

    All World Cancer Day logos and images courtesy of http://worldcancerday.org.

     

     

     

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